Speaking in an interview with Wired, Lu explained how Microsoft struggles to compete with Alexa:
Dedicated Device
He says Microsoft and Google focused on an assistant for PC and phone. Instead, they should have focused attention on developing a dedicated device. “The phone, in my view, is going to be, for the foreseeable future, a finger-first, mobile-first device,” explains Lu. “You need an AI-first device to solidify an emerging base of ecosystems.”